In eCommerce, the customer journey has two critical failure points: Search Abandonment and Cart Abandonment. Both can silently erode revenue, yet many businesses don’t give them equal attention.
Happens when visitors can’t find what they’re looking for via search, filters, or categories and leave before adding anything to the cart. This early-stage drop-off affects up to 50% of potential buyers and often goes unnoticed.
Happens after the customer has already made a product decision. They add items to their cart but leave before completing the purchase. It's later in the funnel, but not necessarily the most significant source of revenue loss.
This webinar examines both drop-off points using data from 1,000+ eCommerce businesses with $2M+ in revenue and shares strategies to address each.
Data-backed comparison of search vs. cart abandonment across 1,000+ eCommerce businesses
Behavioral insights into why users drop off at different funnel stages
Tools and strategies to fix product discovery issues and reduce cart friction
How top-performing eCommerce teams are improving conversion across the entire journey
Real examples of search optimization driving higher engagement and revenue
eCommerce, Product & UX Leaders
Conversion Rate Optimization (CRO) Teams
Digital Marketing Managers
Anyone responsible for customer journeys, growth, and on-site engagement
CTO, ConversionBox
Expert in AI-driven personalization and eCommerce solutions, with 15+ years transforming digital customer experiences across global brands.
Global eCommerce Strategist, ConversionBox
Leader in developing strategies to optimize product discovery and customer engagement, with a focus on measurable business growth and innovation.
Product Architect, RoundView
Visionary leader helping eCommerce brands scale with AI-driven strategies and customer-centric innovation that drives sustainable growth.