Search Abandonment vs. Cart Abandonment: Where Are You Losing More Revenue?

In eCommerce, the customer journey has two critical failure points: Search Abandonment and Cart Abandonment. Both can silently erode revenue, yet many businesses don’t give them equal attention.

Happens when visitors can’t find what they’re looking for via search, filters, or categories and leave before adding anything to the cart. This early-stage drop-off affects up to 50% of potential buyers and often goes unnoticed.

Happens after the customer has already made a product decision. They add items to their cart but leave before completing the purchase. It's later in the funnel, but not necessarily the most significant source of revenue loss.

This webinar examines both drop-off points using data from 1,000+ eCommerce businesses with $2M+ in revenue and shares strategies to address each.