Apparel Brand Boosted Conversions 35% by Replacing DooFinder with ConversionBox

35%

Increase in Conversions from Search

28%

Increase in Search-to-Checkout Rate

21%

Faster Product Discovery on Mobile

The Challenge

Doofinder’s Limitations Adversely Impacted Conversions & Customer Retention

A fast-growing D2C clothing and apparel brand struggled with inefficient on-site search and clunky product discovery. Their previous solution, Doofinder, offered basic keyword search capabilities but lacked the intelligence needed to guide shoppers through extensive, style-rich collections. The result? Missed conversions, overwhelmed users, and low search-to-checkout rates.

Key Challenges the Brand Faced

Limited Contextual Search

Doofinder’s search often returned irrelevant results, failing to understand shopper intent beyond keywords.

Poor Mobile Search Experience

On smaller screens, users faced slow, multi-step filters and dropdowns that led to high drop-offs.

Lack of Visual Merchandising Control

The brand couldn’t promote priority SKUs or optimize how collections appeared to different customer segments.

Generic Filtering Options

Shoppers were forced to dig through irrelevant filters that didn’t account for style, size availability, or seasonality.

Minimal Search Personalization

There was no dynamic learning from shopper behavior, resulting in static, one-size-fits-all search results.

The Solution

ConversionBox Turned Search Into a Sales Engine—Smarter, Faster, and Built for Fashion

To unlock intelligent shopping journeys, the brand switched from Doofinder to ConversionBox’s AI-powered product discovery suite, which includes AI Site Search, Product Filter, and Merchandising tools. With ConversionBox, the site could finally understand shopper intent, personalize discovery, and offer lightning-fast mobile experiences that increased engagement and checkout rates.

Key Improvements with ConversionBox

AI-Powered Search That Understands Style & Context

Search results became smarter, understanding terms like “summer linen shirt” or “oversized black hoodie” to deliver precise matches.

Mobile-First Discovery

ConversionBox’s adaptive mobile UX delivered blazing-fast, intuitive search and filter flows, cutting product discovery time by 21%.

Customizable Product Filters

Shoppers could now filter by fit, availability, style, or even drop collections, without facing dead ends.

Rule-Based Merchandising

The brand gained control to boost high-margin products, prioritize trending styles, or demote low-stock items in real time.

Personalized Shopping Flows

Search is adapted based on user behavior, purchase history, and location, delivering a tailored shopping experience with every visit.

Result

35% Increase in Conversions from Search

28% Increase in Search-to-Checkout Rate

21% Faster Product Discovery on Mobile

After integrating ConversionBox, the apparel brand saw a significant lift in search performance, mobile engagement, and buyer confidence. Intelligent search and filtering not only improved shopper satisfaction but also created measurable revenue growth, proving that a better shopping experience drives better results.

Upgrade Search. Personalize Discovery. Convert More with ConversionBox

Your customers deserve more than keyword matching. With ConversionBox’s AI Site Search, Smart Filters, and Merchandising tools, this apparel brand turned browsing into buying 35% more often.

Ready to turn search into your top-performing sales channel? Book your demo today.