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Industry: Nutritional Supplements & Health Products
Sector: Ecommerce
Platform: BigCommerce
DooFinder to ConversionBox Migration Helped Health Supplement Brand Cut Costs 40%
40%
Lower Subscription Costs
35%
Faster Product Indexing
15%
Improved Site Performance
Background
Rising Operational Costs Impacted Growth
A US-based health supplement brand serving global markets was expanding its catalog quickly but struggled with the complexity and expense of managing multiple ecommerce tools. Built on BigCommerce, the brand needed a scalable solution that could streamline product discovery and personalize the shopping experience without adding overhead.
The Challenge
When Multiple Tools Became a Bottleneck
While DooFinder initially supported basic site search, its limitations became more apparent as the brand scaled. Instead of simplifying workflows, the reliance on multiple tools introduced friction, higher costs, and slower performance, making it harder to deliver the seamless shopping experience their customers expected.
Key Challenges FitForge Faced
Fragmented Subscriptions
Separate plans for search and recommendations drove up costs month over month.
Integration Difficulties
Managing multiple tools caused friction between systems and slowed operational workflows.
Rising Overhead
Technical maintenance consumed resources that could have been invested in marketing and growth initiatives.
Slow Product Indexing
Updates and new product launches took longer to appear on-site, negatively impacting merchandising and customer experience.
The Solution
The Switch to ConversionBox: Unified, Scalable, and Cost-Efficient
The brand moved to ConversionBox to consolidate search, recommendations, and merchandising into a single platform. The unified functionality promised simpler management, lower costs, and improved efficiency.
Setup was quick and straightforward, with ConversionBox’s onboarding team guiding the brand through platform configuration and best practices. Full product indexing ensured that the catalog was immediately optimized for fast, accurate search and personalized recommendations, enabling the team to start seeing results without delays.
Key Improvements with ConversionBox
Single Unified Platform
Combined multiple tools into one solution for search, recommendations, and merchandising, cutting subscription costs by 40%.
Accelerated Product Indexing
Updates appeared 35% faster, keeping the catalog fresh and accurate for shoppers.
Streamlined Operations
A single, intuitive interface reduced technical complexity, allowing the team to focus on growth.
Enhanced Shopper Experience
Smarter product discovery and faster site performance led to improved customer satisfaction and engagement.
Result
40% lower subscription costs
35% faster product indexing
Reduced operational overhead
ConversionBox didn’t just replace DooFinder. It simplified the brand’s ecommerce workflow. By consolidating tools, the health supplement retailer achieved major cost savings, faster product updates, and a smoother shopping experience for customers worldwide.
Smarter Operations. Lower Costs on BigCommerce
With all-in-one search, recommendations, and merchandising, ConversionBox helps brands reduce costs, streamline workflows, and improve the shopping experience. See it in action.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
