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Industry: Educational & Craft Supplies
Sector: Ecommerce
Platform: Shopify
Craft Supply Store Boosts Conversions After Migrating from DooFinder to ConversionBox
20%
Lower Cart Abandonment
15%
Higher Conversion Rates
2x
Faster Personalization
Background
Slow Search Was Driving Shoppers Away
A US-based WooCommerce retailer specializing in firearm accessories and outdoor gear was struggling with sales despite multiple conversion rate optimization (CRO) initiatives. With a competitive market and a wide product catalog, they needed a seamless shopping experience to keep customers engaged.
The Challenge
When DooFinder Fell Short
Despite a wide product catalog and steady traffic, the retailer struggled to turn browsers into buyers. They initially believed the issue was conversion optimization, but the real bottleneck was site search and personalization. Their existing tool, DooFinder, couldn’t keep up with modern shopper expectations and created several roadblocks:
Key Issues
Sluggish Search Performance
Slow product discovery frustrated educators and increased the likelihood of drop-offs.
Limited Customization
Lack of flexibility prevented the team from tailoring the shopping experience.
Missed Personalization Opportunities
Without tailored recommendations, shoppers weren’t guided toward the right products at the right time.
Lack of Real-Time Insights
The absence of actionable analytics meant the team couldn’t quickly adjust promotions or respond to customer behavior.
The Solution
The Upgrade to ConversionBox: Smarter Personalization + Seamless Migration
The retailer chose ConversionBox for its AI-powered capabilities that streamline shopping and deliver personalized experiences. Setup was simple, with guided onboarding to configure the platform and implement best practices. Full product indexing ensured the catalog was optimized from day one, enabling faster, more accurate search and recommendations without any disruption to the site.
Key Improvements with ConversionBox
AI-Powered Recommendations
Personalized product suggestions guided customers to the right craft and educational items, cutting cart abandonment by 20%.
Real-Time Analytics
Actionable insights allowed the team to adjust promotions, lifting conversion rates by 15% instantly.
Faster, Smarter Search
Lightning-fast, intent-aware search improved shopper engagement and kept educators browsing longer.
Customizable Merchandising
Flexible tools let the retailer highlight seasonal bundles, classroom packs, and clearance stock.
Result
20% Reduction in Cart Abandonment
15% Lift in Conversion Rates
Faster, More Engaging Product Discovery
ConversionBox didn’t just improve search speed. It empowered the craft supply retailer to deliver personalized experiences, lower cart abandonment, and turn more visitors into paying customers.
Personalize Shopping. Reduce Abandonment on Shopify
With intelligent recommendations and real-time analytics, ConversionBox helps educators and shoppers find what they need faster while preventing cart abandonment. Discover the difference for your store.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
