"Excellent Price and Service Compared to Competition." Paul Cowans, Owner, Cowans Office Supplies
Beauty retailers manage extensive catalogs where minor differences — like skin type compatibility, ingredient strength, formulation, sensitivity level, and intended results — matter deeply.
Across the industry, stores consistently face the same challenges:
Skin needs are difficult to translate into search
Product variations look identical in search
Helpful explanations come too late
Discovery feels overwhelming, not guided
MADSkincare is a professional skincare brand offering high-performance formulas and targeted treatments. With a catalog full of potent ingredients and specialized routines, shoppers need guidance to find products that suit their skin needs.
MADSkincare’s WooCommerce platform came with standard search and filters that weren’t built for the complexity of skincare decisions.
Customers type questions about suitability, skin type, or results, but the platform’s default tools return only product names, prices, or reviews.
Ingredients, usage instructions, and benefits are buried, leaving shoppers uncertain and hesitant to buy.
Serums, cleansers, toners, and treatments that work together aren’t highlighted where shoppers need them most.
Autocomplete lags, filters misfire, and UI glitches prevent shoppers from finding the products brands want to promote.
They implemented ConversionBox AI Search & Discovery across their storefront, creating an experience designed specifically for beauty and skincare shoppers:
The AI understands queries like “hydrating serum for sensitive skin” or “anti-aging moisturizer for dry skin” and instantly delivers relevant results, reducing confusion and guiding shoppers to the right product on the first try.
Filters now match real shopper language — skin type, concern, ingredient, routine stage — and suggest complementary items or curated bundles, making it easier to build effective regimens.
Ingredient benefits, usage instructions, and skincare tips appear alongside products, turning content into actionable guidance that builds trust and confidence.
Search and autocomplete loads instantly, removing friction and keeping shoppers engaged.
SKUs into a guided, educational, and high-converting shopping experience, delivering measurable revenue growth and repeat purchase lift.
Higher Add-to-Cart Rate
Increase in Engagement
More Repeat Users
ConversionBox turns beauty stores’ search intent into action, helping shoppers discover suitable products, explore routines, and buy with confidence, all in a single click
