About

About Webinar

The Growth Equation Has Changed. Are You Catching Up?

Most brands focus almost exclusively on Discovery: paid traffic, SEO, and ads. But it’s also the most expensive and most competitive lever to pull.

Top brands quietly outperforming right now aren’t spending more. They’re compounding differently. They’ve identified that growth isn’t just a traffic problem.

The Modern Ecommerce Growth Equation:
Growth = Discovery × Conversion × Retention

Step 1: Be discovered earlier
Step 2: Convert intent faster
Step 3: Increase revenue per visitor

In this two-part webinar, we focus on the Conversion Layer and the Discovery Layer to help answer critical questions:

  • Why is my growth slowing even when traffic looks healthy?
  • Where exactly are we losing revenue between the first click and checkout?
  • What are brands with rising conversion rates doing that we’re not?
about

Sessions Overview

Part 1: The Conversion Layer

April 09, 2026: 2 PM EST

You already have traffic. The biggest revenue gap is what happens after visitors land.

In this session:

  • The 5 product discovery failures killing your conversion rate.
  • Why site search users convert 2–3x higher, and why most brands are squandering it.
  • How AI-powered assistants and guided selling turn browsers into buyers.
  • A 12-week implementation roadmap you can take directly into your next sprint.

Part 2: The Intent-Capture Layer

(Two Weeks Later)

The way customers find products has fundamentally changed. Are you showing up where they’re searching?

In this session:

  • How AI search engines (ChatGPT, Perplexity, Google AI) are replacing Google Shopping for high-intent buyers
  • Social commerce and creator discovery as demand channels, not just awareness plays.
  • How to make your brand visible and buyable in the AI-first discovery stack.
  • Email and owned demand as your most underutilized conversion asset.

Who This Is For

  • Ecommerce teams with high traffic but low conversion (visitors aren’t finding products)
  • Brands with 100+ SKUs struggling with product discovery and navigation
  • Marketing leaders watching Google traffic decline and wondering where customers are searching now
  • DTC brands ($2M-$50M ARR) serious about on-site optimization and AI-powered growth

Attendee Bonuses

Register and receive (Free, no obligation):

  • Site Search Audit – Identify exactly what’s broken in your product discovery.
  • AI Visibility Audit – Test your brand visibility across top AI engines (ChatGPT, Perplexity, Google AI, etc.)
  • Live Q&A + Community Access – Get your specific questions answered + join other ecommerce optimization leaders

Register Now

SPEAKERS

Featured Speakers

This webinar brings together experts across multiple areas of eCommerce growth, technology, and optimization.

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Shawn Post

Conversion Optimization Specialist

Shawn brings the practitioner’s lens: real-world CRO data, live site audits, and the specific interventions that move conversion rates for brands with complex catalogs. Expect tactical, immediately actionable insights.

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Sathish Kumar Mariappan

CEO & Founder, ConversionBox

Sathish brings the strategic vision behind ConversionBox’s product philosophy that ecommerce growth isn’t a traffic problem, it’s a conversion and discovery problem. He’ll share the framework and the data behind it.

Stop fighting over saturated channels.

Start converting what you have and showing up where your competitors aren’t.