"Excellent Price and Service Compared to Competition." Paul Cowans, Owner, Cowans Office Supplies
B2B buyers of industrial computing, networking, and rugged hardware make high-consideration purchases. They need exact specs, compatibility checks, performance data, and procurement information, all before requesting quotes or contacting sales.
Common category problems include:
Complex Products With Many Variants
Long Buyer Cycles With Drop-Offs
Heavy Reliance On Sales Reps
Scattered Specs And Documentation
MA Rugged, a B2B supplier of rugged computers, industrial switches, tablets, and automation hardware, was experiencing growing catalog complexity and rising pre-sale questions. As traffic increased, buyers struggled to find technical details quickly, leading to lower on-site conversions and higher support involvement.
Without instant support, MA Rugged’s product pages struggled to meet buyer expectations. Technical questions went unanswered, documentation was difficult to navigate, and shoppers lacked the clarity needed to proceed. This created friction across the buying journey from product evaluation to quote submission.
All product questions are directed to sales/support, resulting in delays and out-of-sight interactions.
Customers drop off on product pages because critical technical answers weren’t immediately available.
Low RTQ conversion from the website: interested buyers left to email or call instead of submitting quotes.
Documentation and spec details were difficult for buyers to navigate and synthesize.
MA Rugged deployed the ConversionBox AI Shopping Assistant directly on its highest-intent product pages. In this exact place, buyers evaluate specs, compare models, and decide whether to submit a quote.
ConversionBox’s LLM AI assistant interprets buyer questions and maps intent to exact product attributes and compatibility information.
Buyers get material specs, port compatibility, voltage/temperature tolerances, and procurement notes without leaving the product page.
The assistant surfaces quote actions and pre-fills product context for sales, increasing RTQ completion.
The AI assistant routes complex or high-value queries to sales as warm, pre-qualified leads, rather than raw inquiries.
Higher RTQ submissions
Faster buyer decision cycles
Reduced reliance on pre-sales support
Once live, the assistant became the single source of instant, accurate product answers. It pulled information from specs, manuals, compatibility notes, and support documentation, delivering clear responses in seconds. This eliminated guesswork, kept buyers engaged on-site, and removed the need to call or email for basic clarity.
With real-time guidance now embedded in the buying flow, MA Rugged saw higher page engagement, more confident buyers, and a measurable lift in RFQ submissions.
Technical buyers expect fast, precise answers. ConversionBox AI Assistant streamlines discovery, improves RFQ conversion, and reduces support load.
