B2B Gear Supplier Accelerates Sales with Smarter Product Guidance

31%

Higher Conversions

22%

Faster Decision Time

19%

Lift in Average Order Value

The Challenge

Manual Browsing & Decision Delays: Slowing Down B2B eCommerce Sales

BoltWorks, a leading B2B supplier of industrial gear and equipment, running on a Magento store, struggled with a lack of product discovery optimization and guided assistance. Buyers often faced a maze of SKUs, technical specs, and category overload—leading to frustration, abandoned sessions, and fewer quote requests. The absence of an AI product recommendation tool meant decision-makers had to rely on manual filters or back-and-forth with sales reps, stalling the path to purchase.

Key Challenges the B2B Gear Supplier Faced

Cluttered Catalog Navigation

Buyers were overwhelmed with too many options and no clear guidance to find the right gear or tools quickly.

Slow Buying Decisions

Lack of contextual recommendations and technical filtering led to longer decision-making times.

Underperforming Quotes & AOV

Without relevant cross-sells or upsells, customers placed fewer, smaller orders.

No Real-Time Buying Assistance

Buyers often drop off without submitting a quote due to unanswered questions or confusion about product compatibility.

The Solution

ConversionBox’s AI Shopping Assistant Turned Complex Catalogs Into Sales-Ready Journeys

To streamline the B2B buying journey, the supplier deployed ConversionBox’s AI Shopping Assistant on their Magento storefront. The assistant provided real-time guidance, personalized product suggestions, and intelligent prompts based on buyer behavior. This dramatically simplified the discovery process, accelerated decisions, and increased quote submissions.

Key Improvements with ConversionBox

Conversational Product Guidance

The AI assistant helped buyers find compatible parts, tools, and accessories through an intuitive Q&A experience.

Faster Path to Purchase

Buyers navigated from search to quote in 22% less time with contextual filters and real-time prompts.

Quote-Boosting Recommendations

The assistant offered complementary product suggestions, increasing AOV by 19%.

Buyer Confidence at Every Step

The AI assistant reduced drop-offs and boosted quote conversions by guiding buyers through technical specs, use cases, and compatibility.

Mobile-Optimized Experience

B2B buyers using tablets or smartphones enjoyed a seamless experience, whether in the office or on-site.

Result

31% More Quote Requests

22% Faster Decision Time

19% Lift in Average Order Value

After deploying ConversionBox’s AI Shopping Assistant, the supplier transformed their Magento store into a conversion machine. Buyers found what they needed faster, requested more quotes, and placed larger orders, making the AI assistant a vital part of the B2B sales strategy.

Supercharge B2B Sales: Let ConversionBox Do the Heavy Lifting

Forget friction. With ConversionBox, GearCore turned complex catalogs into smooth, guided buying experiences. From real-time product suggestions to laser-targeted insights, ConversionBox revealed what drives quotes, decisions, and bigger orders.
See what smarter shopping looks like.