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Industry: B2B & B2C
Sector: Medical & Scientific Supplies
Platform: BigCommerce
The BioMed Guys: 30% Increase in Sales with Predictive Search & Discovery
30%
Increase in Sales
2X
2X Growth in Search Usage
40%
Increase in Conversion Rate
25%
Decrease in Search Abandonment
The Challenge
The BioMed Guys’ Search Struggles: Low Conversions & High Abandonment
The BioMed Guys, a trusted provider of medical and scientific supplies, faced significant challenges with product search and discovery on their BigCommerce store. Their customers—many of whom were researchers, healthcare professionals, and lab technicians—needed to find specific products quickly. However, the default search functionality was slow, inaccurate, and lacked personalized filtering, leading to the following:
Key Challenges The BioMed Guys Faced
Ineffective Search Results:
Default search lacked predictive capabilities, often returning irrelevant results..
High Search Abandonment
Customers frequently left searches incomplete due to a lack of relevant product suggestions.
Limited Filtering Options
Users couldn’t refine searches effectively by category, brand, specifications, or certifications.
Missed Sales Opportunities
No way to prioritize bestsellers, frequently searched items or promotions.
Mobile Search Issues
The search experience was not optimized for mobile users, leading to frustration and drop-offs.
The Solution
ConversionBox Transformed BioMed Guys’ Search & Discovery
To resolve these challenges, The BioMed Guys integrated ConversionBox’s advanced predictive search and AI-driven product discovery solutions into their BigCommerce store. This transformation empowered customers to find products faster, refine searches efficiently, and complete purchases with ease.
Key Improvements with ConversionBox
Predictive Search
Real-time autocomplete suggestions, typo tolerance, and synonym recognition ensured customers found what they needed instantly.
Dynamic Search Filters
Advanced filtering allowed shoppers to refine searches by category, brand, application, certifications, and price.
Prioritized Search Results
The BioMed Guys gained control over highlighting bestsellers, featured products, and promotional items in search results.
2X Growth in Search Usage
With improved accuracy and ease of use, more customers relied upon on-site search, leading to higher engagement.
25% Decrease in Search Abandonment
Relevant suggestions and guided search experiences kept customers engaged and reduced drop-offs.
Optimized Mobile Search Experience
A fast, intuitive interface improved conversions across all devices.
By leveraging ConversionBox, The BioMed Guys created a frictionless, high-converting search experience that directly contributed to increased sales and customer satisfaction.
Result
30% Increase in Sales
2X Growth in Search Usage
40% Conversion Rate
After integrating ConversionBox, The BioMed Guys saw a dramatic improvement in their online shopping experience. Customers could find relevant products faster, engage more, and complete more purchases. With intelligent search and filtering, The BioMed Guys not only boosted conversions but also built a seamless, professional buying experience for their customers.
Transform Your eCommerce Store with ConversionBox
ConversionBox supercharges your store with predictive search and AI-powered product discovery, helping you increase engagement and conversions. Schedule a demo today and see how our seamless integration can take your store to the next level.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
