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Industry: B2C
Sector: Fashion
Platform: BigCommerce
Lazy One’s 35% Customer Retention Boost Through Personalized Merchandising
35%
Boost in Customer Retention
27%
Increase in Conversion Rates
22%
Growth in Average Order Value
The Challenge
Lazy One’s Search Struggles: Lost Sales & Poor Engagement
Due to the platform’s default search filter, Lazy One struggled with poor search and product discovery. Customers had difficulty finding relevant products quickly, leading to high bounce rates and lost sales. Limited filtering options and a lack of merchandising control further impacted the shopping experience, making it harder to showcase bestsellers and promotions. As a result, user engagement suffered, and conversions remained lower than expected.
Key challenges Lazy One faced
Inaccurate Search Results:
The default search lacked intelligent ranking and synonym recognition, often displaying irrelevant products.
Missed Sales from Merchandising Limitations
No control over prioritizing bestsellers, promotions, or seasonal items in search results.
Mobile Search Issues
The default search experience was not optimized for mobile users, leading to frustration and drop-offs.
Limited Filtering Options
Shoppers couldn’t refine searches effectively, making it difficult to navigate a large catalog.
Lack of Personalization
Every shopper saw the same generic search results, with no adaptation to browsing behavior.
The Solution
ConversionBox Transformed Lazy One’s Search & Discovery
To overcome these challenges, Lazy One integrated ConversionBox’s advanced search and product discovery solutions. With predictive search, AI-powered filters, and enhanced merchandising tools, they provided a seamless shopping experience that boosted engagement and conversions. Customers could now find relevant products faster, explore personalized recommendations, and enjoy a more intuitive navigation experience.
Key Improvements with ConversionBox
Smart Predictive Search
Instant, accurate results with typo tolerance, synonym recognition, and autocomplete suggestions reduce search drop-offs.
Enhanced Merchandising Control
Lazy One could showcase top sellers, nearby searches, categories, and even relevant blog pages directly in search results.
Optimized Mobile & Desktop Experience
A fast, intuitive search interface across all devices reduced friction and improved conversions.
AI-Powered Filters
Shoppers can refine results with dynamic filters, including size, color, price, and more, making browsing effortless.
Personalized Search & Recommendations
Intelligent recommendations helped customers explore beyond the first page, increasing engagement and sales.
By leveraging ConversionBox’s powerful search and merchandising capabilities, Lazy One saw reduced cart abandonment, higher engagement, and a significant boost in conversions.
Result
35% Boost in Customer Retention
27% Increase in Conversion Rates
22% Growth in Average Order Value (AOV)
After integrating ConversionBox, Lazy One transformed its online shopping experience. Customers found products faster, engaged more, and completed more purchases. With a seamless, intuitive, and personalized journey, Lazy One not only improved user satisfaction but also drove higher revenue and long-term growth.
Transform Your BigCommerce Store with ConversionBox
When paired with BigCommerce, ConversionBox supercharges your store with intelligent search and product discovery tools, helping you increase engagement and conversions. Schedule a demo today and see how our seamless integration can take your store to the next level.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
