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Industry: B2C
Sector: Home & Lifestyle (Candles & Fragrances)
Platform: BigCommerce
Ecco Bella: 25% Lift in Average Order Value with ConversionBox’s Intelligent Search
25%
Increase in Average Order Value (AOV)
20%
Increase in Search Result Accuracy
30%
Improvement in Customer Satisfaction
The Challenge
Ecco Bella’s Search Struggles: Missed Sales & Frustrating Product Discovery
Ecco Bella, a pioneer in clean beauty and plant-based skincare, faced challenges with product discovery and search accuracy on their BigCommerce store. Customers looking for specific beauty and skincare solutions often encounter irrelevant search results, difficulty navigating categories, and a lack of personalized recommendations. As a result, customers struggled to find the right products, impacting engagement, order value, and overall satisfaction.
Key challenges Ecco Bella faced
Inaccurate Search Results
Customers struggled to find the right candles due to irrelevant search results and poor synonym recognition.
Low Average Order Value (AOV)
Without personalized recommendations, customers often purchase fewer products per order.
Frustrating Shopping Experience
The inability to quickly discover seasonal collections, bestsellers, or related products resulted in lower satisfaction.
Limited Merchandising Control
The team had no way to prioritize high-margin products, promotions, or trending items in search results.
The Solution
ConversionBox Transformed Ecco Bella’s Search & Shopping Experience
To overcome these challenges, Ecco Bella integrated ConversionBox’s AI-powered search and product discovery solutions into their BigCommerce store. By enhancing search accuracy, introducing dynamic recommendations, and optimizing product discovery, they created a seamless, engaging shopping experience that drove higher conversions and order values.
Key Improvements with ConversionBox
More innovative Search Functionality
AI-driven search improved result accuracy by 20%, ensuring customers found the right products instantly.
Personalized Product Recommendations
Intelligent upselling and cross-selling boosted AOV by 25%, encouraging larger purchases.
Dynamic Merchandising Control
The ability to prioritize seasonal, trending, and best-selling candles enhanced the shopping experience.
Faster Product Discovery
Customers could quickly find candles based on scent, collection, occasion, or eco-friendly materials.
30% Increase in Customer Satisfaction
A smoother, more intuitive shopping journey reduced frustration and increased engagement.
Optimized Mobile Search Experience
A seamless, mobile-friendly search ensures shoppers on any device can find and purchase products effortlessly.
By implementing ConversionBox, Ecco Bella transformed search into a powerful conversion driver, increasing revenue and customer loyalty.
Result
25% Increase in Average Order Value
20% More Accurate Search Results
30% Increase in Customer Satisfaction
After integrating ConversionBox, Ecco Bella saw a significant boost in order value, search efficiency, and overall customer happiness. With a seamless, AI-driven search experience, shoppers found products faster, discovered more, and purchased with confidence—leading to higher engagement and long-term brand loyalty.
Maximize Your Online Revenue with ConversionBox’s Smart Insights
ConversionBox powers smarter search, better product discovery, and stronger engagement on BigCommerce—helping you boost AOV and conversions. See it in action—book a demo today!
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
