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Industry: B2B
Sector: Home & Lifestyle (Candles & Fragrances)
Platform: BigCommerce
Eco Candle Co: 40% More Product Views Through Enhanced Analytics
40%
Increase in Product Views
30%
Improvement in Data-Driven Marketing Decisions
25%
Decrease in Bounce Rate
The Challenge
Eco Candle Co.’s Struggle: Low Engagement & Limited Data Insights
Eco Candle Co., a sustainable candle brand, faced challenges in understanding customer behavior and optimizing its marketing efforts. Despite having high-quality, eco-friendly products, limited analytics and poor data visibility made it difficult to tailor campaigns, leading to low product engagement and high bounce rates. Without actionable insights, marketing decisions were often based on guesswork rather than actual customer behavior.
Key challenges Eco Candle Co. faced
Low Product Views
Customers weren’t engaging with multiple products, limiting upsell opportunities.
Lack of Actionable Data
Without in-depth analytics, the team struggled to make data-driven marketing decisions.
High Bounce Rate
Visitors were leaving the site too quickly, reducing chances of conversion.
No Clear Customer Behavior Insights
Understanding how shoppers navigated the store was complex, affecting marketing and merchandising strategies.
Ineffective Campaign Performance Tracking
Marketing campaigns lacked proper performance measurement, leading to missed opportunities.
The Solution
ConversionBox Transformed Eco Candle Co.’s Data & Engagement Strategy
To address these challenges, Eco Candle Co. integrated ConversionBox’s enhanced analytics and customer behavior tracking into their BigCommerce store. With real-time insights, improved product visibility, and data-driven marketing strategies, they successfully increased engagement and reduced bounce rates.
Key Improvements with ConversionBox
40% More Product Views
Advanced analytics revealed customer behavior patterns, allowing for better product placement and visibility strategies.
Deeper Data-Driven Insights
AI-powered tracking provided valuable data on which products shoppers engaged with most when they left and why.
30% Increase in Data-Driven Marketing Decisions
Real-time insights enabled more effective retargeting, personalized promotions, and optimized content strategies.
25% Decrease in Bounce Rate
Improved UX and personalized product recommendations kept customers engaged longer and explored more products.
More Intelligent Merchandising Strategies
Eco Candle Co. prioritized trending and best-selling products based on real-time data, improving conversion rates.
Optimized Marketing Campaigns
ConversionBox helped track campaign performance, allowing the team to refine their approach for higher ROI.
By implementing ConversionBox’s analytics and engagement tools, Eco Candle Co. turned insights into action, leading to a significant boost in product views and conversions.
Result
40% Increase in Product Views
30% Better Data-Driven Marketing Decisions
25% Decrease in Bounce Rate
With ConversionBox, Eco Candle Co. successfully leveraged real-time analytics to optimize marketing, improve user experience, and drive higher product engagement. By understanding customer behavior at a deeper level, the brand created more targeted campaigns and enhanced the shopping experience, leading to higher retention and increased sales.
Skyrocket Your Sales: Unlock Hidden Growth with ConversionBox
Stop guessing. ConversionBox delivers laser-focused analytics and engagement insights directly into your online store, revealing precisely what drives conversions. See a dramatic increase in product views and marketing ROI. Don’t wait – schedule your demo now and transform your store today.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
