Outcome Metrics

Transformative Results

20%

Better conversions

30%

More revenue from discovery

15%

Higher ROI

The Challenge

Product Discovery Issues
Every Electrical Retailer Faces

For manufacturers and retailers of complex electrical systems, product discovery is often a significant source of friction. High-SKU catalogs with technical specifications, compatibility requirements, and interdependent components can confuse even experienced buyers.

Across the industry, electrical shoppers often encounter these issues:

1

Difficulty Navigating Complex Catalogs

2

Inconsistent Search Results for Technical Queries

3

Limited Guidance for System Compatibility

4

Static Filters That Don’t Reflect Real Buying Decisions

Industry Context

How Powerflex Fence Navigated These Challenges with ConversionBox

Powerflex Fence is a specialty manufacturer and retailer of electric fencing systems used by farms, ranches, and agricultural operations. With a technical product set and high dependence on compatibility, shoppers often need guidance to find the right parts, compare options, and complete the system without errors.

Arrow Down
Chef with fresh bread
The Failures

The Problem Technical Shoppers Faced

The client sells high-voltage fencing equipment, chargers, insulators, reels, connectors, and accessories. Many of which vary by voltage, material, compatibility, and agricultural use case. Yet before ConversionBox, shoppers struggled with:

01

Technical Queries That Generic Search Couldn’t Interpret

When customers typed phrases like “12v solar charger,” “polybraid reel,” their previous tool returned inconsistent or incomplete results.

02

Fragmented Product Paths

Chargers, wires, posts, insulators, and accessories were all interdependent, but the site didn’t guide shoppers into natural product combinations.

03

Filters Not Built for Electrical Equipment

Legacy filters didn’t match how real customers shop, considering factors such as voltage, material, amperage, system type (solar, AC, battery), or fence length.

04

Old Keyword Logic Tool Delivered Less

The old search solution cost more per month and yet lacked AI understanding, merchandising logic, and compatibility intelligence.

The Solution

How ConversionBox Transformed
the Buying Experience

Powerflex switched to ConversionBox, which is 30% less expensive and offers meaningful performance upside.

1

Search That Understands Electrical Intent

ConversionBox search interprets technical terms, voltage requirements, compatibility needs, and agricultural use cases.Shoppers now get accurate results, making discovery fast and confident.

2

Filters That Mirror Real Electrical Decision-Making

We redesigned the filtering system to match the way agricultural buyers choose equipment, such as brand, size, length, quantity, and color, reducing decision friction and keeping buyers engaged deeper within the catalog.

3

Smart Merchandising That Connects the Whole System

Instead of static product grids, ConversionBox highlights seasonal and high-demand items, as well as popular kits and replacement components, to improve cross-sell visibility and increase the average order value.

4

Collections That Guide Customers Into the Right System

We created structured collections, such as starter kits, high-voltage solutions, essentials, and best sellers, to make product discovery easier for first-time and non-technical buyers.

The Outcome

With ConversionBox Powerflex Fence now achieves

20%

Higher conversion rates on key product pages

30%

Lift in revenue from search-driven sessions

15%

Higher ROI compared to the previous search tool

ConversionBox helped find the right components quickly and confidently, improving engagement, increasing checkout values, and outperforming their previous, more costly solution.

Get Started

Turn Complex Part Catalogs
into Discoverable Products
with ConversionBox

ConversionBox transforms your store into an intelligent product discovery engine, designed for technical buyers who require rapid, accurate, and confidence-driven navigation through complex, high-SKU catalogs.