"Excellent Price and Service Compared to Competition." Paul Cowans, Owner, Cowans Office Supplies
For manufacturers and retailers of complex electrical systems, product discovery is often a significant source of friction. High-SKU catalogs with technical specifications, compatibility requirements, and interdependent components can confuse even experienced buyers.
Across the industry, electrical shoppers often encounter these issues:
Difficulty Navigating Complex Catalogs
Inconsistent Search Results for Technical Queries
Limited Guidance for System Compatibility
Static Filters That Don’t Reflect Real Buying Decisions
Powerflex Fence is a specialty manufacturer and retailer of electric fencing systems used by farms, ranches, and agricultural operations. With a technical product set and high dependence on compatibility, shoppers often need guidance to find the right parts, compare options, and complete the system without errors.
The client sells high-voltage fencing equipment, chargers, insulators, reels, connectors, and accessories. Many of which vary by voltage, material, compatibility, and agricultural use case. Yet before ConversionBox, shoppers struggled with:
When customers typed phrases like “12v solar charger,” “polybraid reel,” their previous tool returned inconsistent or incomplete results.
Chargers, wires, posts, insulators, and accessories were all interdependent, but the site didn’t guide shoppers into natural product combinations.
Legacy filters didn’t match how real customers shop, considering factors such as voltage, material, amperage, system type (solar, AC, battery), or fence length.
The old search solution cost more per month and yet lacked AI understanding, merchandising logic, and compatibility intelligence.
Powerflex switched to ConversionBox, which is 30% less expensive and offers meaningful performance upside.
ConversionBox search interprets technical terms, voltage requirements, compatibility needs, and agricultural use cases.Shoppers now get accurate results, making discovery fast and confident.
We redesigned the filtering system to match the way agricultural buyers choose equipment, such as brand, size, length, quantity, and color, reducing decision friction and keeping buyers engaged deeper within the catalog.
Instead of static product grids, ConversionBox highlights seasonal and high-demand items, as well as popular kits and replacement components, to improve cross-sell visibility and increase the average order value.
We created structured collections, such as starter kits, high-voltage solutions, essentials, and best sellers, to make product discovery easier for first-time and non-technical buyers.
Higher conversion rates on key product pages
Lift in revenue from search-driven sessions
Higher ROI compared to the previous search tool
ConversionBox helped find the right components quickly and confidently, improving engagement, increasing checkout values, and outperforming their previous, more costly solution.
ConversionBox transforms your store into an intelligent product discovery engine, designed for technical buyers who require rapid, accurate, and confidence-driven navigation through complex, high-SKU catalogs.
