Outcome Metrics

Transformative Results

20%

Conversions via search

45%

Drop in support tickets

55%

Faster UI load

The Challenge

The Discovery Challenges
Every Home & Textiles Retailer Faces

Textile and fabric retailers carry hundreds to thousands of SKUs, where small differences, such as fiber content, weight, weave, finish, and intended use, matter. Across the category, stores repeatedly hit the same roadblocks:

Across the industry, sellers often encounter these issues:

1

Fabric attributes are hard to search for

2

Customers need education before buying

3

Related items and kits are easy to miss

4

Legacy filters don’t reflect how people buy

Industry Context

About Cary Quilting & How They Fixed The Search Problem

Cary Quilting is a community-focused quilt shop selling quilting cottons, batts, patterns, notions, and long-arm services. They serve hobbyists and serious quilters who depend on product detail, trusted content, and clear comparisons to choose the right fabric for each project.

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The Failures

What Their Old Search Solution Couldn’t Do

Cary Quilting was using DooFinder — a keyword-logic search engine that worked until the catalog became too complex. Problems piled up:

01

Inconsistent Search Results

Keyword logic returned inconsistent results for conversational queries like “quilt backing wide” or “lightweight linen for summer dress.”

02

Slow, Buggy Autocomplete

UI bugs and slow autocomplete caused shoppers to abandon search or open support tickets.

03

Limited Merchandising Control

Merchandising was limited, so Cary couldn’t consistently promote seasonal bundles, kits, or fast-moving notions.

04

Slow, Ineffective Support

Support was slow to resolve issues, and the team lacked the control they needed to showcase the fabrics they wanted to sell.

The Solution

The ConversionBox Solution
— Built for Fabric Discovery

Cary Quilting switched to ConversionBox for AI search, smart merchandising, filters, and bundling. The rollout focused on the exact gaps they had identified.

1

Attribute-aware search & intent understanding

ConversionBox understands fabric language — weight, drape, fiber, pattern scale, and project intent — so queries like “lightweight linen blouse” return the right selection, not a stream of unrelated SKUs.

2

Content + product blending

Recipes for fabric use — including blog tutorials, pattern guides, and “how to choose” content — are surfaced on search and category pages, educating shoppers at the moment of decision and driving confidence.

3

Kits, bundles & curated collections

Curated starter kits, coordinated fat-quarter bundles, and pattern and fabric pairings were promoted as collections to increase AOV and simplify buying paths for beginners.

4

Fast, stable UI + responsive support

ConversionBox delivered low-latency search and a stable autocomplete UI. Cary also praised our rapid support and hands-on tuning during the launch period, reducing downtime and bug reports.

The Outcome

Fabric shopping needs clarity, and ConversionBox delivered it.

Cary Quilting saw 20% higher search conversions, 34% more filter engagement, and a 28% lift in content-led clicks. Faster load times and 45% fewer UI issues helped shoppers make quicker, more confident decisions, driving measurable revenue gains.

20%

Higher conversions from search

45%

Drop in bug-related support tickets

55%

Faster UI load performance

Get Started

Make Every Product Instantly
Findable and Buyable
with ConversionBox

Fabric buying is an editorial, tactile journey — shoppers need context, guidance, and thoughtful discovery to make confident purchases. ConversionBox shows fabrics the way quilters want to shop.