"Excellent Price and Service Compared to Competition." Paul Cowans, Owner, Cowans Office Supplies
Textile and fabric retailers carry hundreds to thousands of SKUs, where small differences, such as fiber content, weight, weave, finish, and intended use, matter. Across the category, stores repeatedly hit the same roadblocks:
Across the industry, sellers often encounter these issues:
Fabric attributes are hard to search for
Customers need education before buying
Related items and kits are easy to miss
Legacy filters don’t reflect how people buy
Cary Quilting is a community-focused quilt shop selling quilting cottons, batts, patterns, notions, and long-arm services. They serve hobbyists and serious quilters who depend on product detail, trusted content, and clear comparisons to choose the right fabric for each project.
Cary Quilting was using DooFinder — a keyword-logic search engine that worked until the catalog became too complex. Problems piled up:
Keyword logic returned inconsistent results for conversational queries like “quilt backing wide” or “lightweight linen for summer dress.”
UI bugs and slow autocomplete caused shoppers to abandon search or open support tickets.
Merchandising was limited, so Cary couldn’t consistently promote seasonal bundles, kits, or fast-moving notions.
Support was slow to resolve issues, and the team lacked the control they needed to showcase the fabrics they wanted to sell.
Cary Quilting switched to ConversionBox for AI search, smart merchandising, filters, and bundling. The rollout focused on the exact gaps they had identified.
ConversionBox understands fabric language — weight, drape, fiber, pattern scale, and project intent — so queries like “lightweight linen blouse” return the right selection, not a stream of unrelated SKUs.
Recipes for fabric use — including blog tutorials, pattern guides, and “how to choose” content — are surfaced on search and category pages, educating shoppers at the moment of decision and driving confidence.
Curated starter kits, coordinated fat-quarter bundles, and pattern and fabric pairings were promoted as collections to increase AOV and simplify buying paths for beginners.
ConversionBox delivered low-latency search and a stable autocomplete UI. Cary also praised our rapid support and hands-on tuning during the launch period, reducing downtime and bug reports.
Cary Quilting saw 20% higher search conversions, 34% more filter engagement, and a 28% lift in content-led clicks. Faster load times and 45% fewer UI issues helped shoppers make quicker, more confident decisions, driving measurable revenue gains.
Higher conversions from search
Drop in bug-related support tickets
Faster UI load performance
Fabric buying is an editorial, tactile journey — shoppers need context, guidance, and thoughtful discovery to make confident purchases. ConversionBox shows fabrics the way quilters want to shop.
