Case Study

AI Assistant Helps a Fashion Brand
Reduce Fatigue and Speed Up Checkouts

Industry: Fashion
Section: Clothing and Accessories
Platform: Custom
Outcome Metrics

Transformative Results

300%

Faster Discovery

88%

Increased Engagement

36%

More Conversions

The Challenge

The Shopping Challenges
Every Fashion & Accessories Store Faces

Fashion buyers don’t want to wrestle with menus. They want a confident and inspiring shopping experience. Across the industry, stores repeatedly hit the same four problems:

Industry-wide, sellers face the same recurring problems:

1

Navigation fatigue: Deep menus and layered filters make browsing slow and frustrating.

2

Overload from similar SKUs: Many products look alike on a grid; shoppers struggle to find the right style, fit, or combination.

3

Poor personalization: One-size-fits-all lists fail to reflect a shopper’s taste, past behavior, or intent.

4

Missed merchandising & bundles: Brands can’t reliably surface best sellers, high-margin combos, or limited-time offers at the moment a shopper is ready to buy.

Industry Context

How Our Client Solved This Problem

Our client is a fashion & accessories retailer who manages a 2,000+ SKU catalog with wide style, size, and material variation. They needed a single, consumer-friendly discovery layer that could educate shoppers, promote curated bundles, and reduce time-to-checkout.

Arrow Down
Chef with fresh bread
The Failures

The Traditional Menus and Filters No Longer Work

Traditional menus and filters overwhelm shoppers with too many clicks and too little clarity, making product discovery slow, tiring, and frustrating in our client’s store.

01

Long, Fatiguing Browsing Journeys

Shoppers spent too much time navigating menus and filters, leading to low engagement and drop-offs.

02

Hard-to-Compare Product Details

Customers had to open multiple tabs to understand materials, sizes, and care instructions.

03

Static Merchandising That Missed Revenue

Manually curated collections failed to highlight real-time best sellers and high-intent products.

04

High Support Load for Simple Questions

Product queries, return inquiries, and bundle recommendations overloaded the support team.

05

A Checkout Flow That Slowed Conversions

Shoppers had to jump across several pages to complete a purchase, dragging down conversion speed.

06

Missed Upsell and Bundle Opportunities

Shoppers rarely discovered complementary items or value bundles on their own, leaving high-margin add-ons and cross-sells unnoticed.

The Solution

A Commerce Trained AI Shopping Assistant

The retailer implemented ConversionBox’s commerce-trained AI Shopping Assistant. The assistant ingests the full product catalog, learns product attributes and performance signals, and delivers personalized recommendations, bundled offers, instant product details, and checkout, all from a single conversational experience.

1

Understood Every Product Automatically

The assistant connected to the catalog and learned materials, sizing, fit notes, inventory, and performance signals without manual setup.

2

Delivered Personalized Results Instantly

Shoppers received tailored product matches based on their questions and style needs, reducing browsing time and confusion.

3

Provided Product Details in One Place

Customers could view materials, size guidance, care instructions, availability, and fit recommendations directly inside the assistant.

4

Boosted Upsells With Smart Bundles

Complementary products, bundles, and applicable discounts were automatically surfaced, and shoppers could add them with a single tap.

5

Promoted High-Performing Items Automatically

Frequently bought and top-revenue products were highlighted in real time, improving visibility for items that convert best.

6

Enabled Fast, One-Minute Checkout

The assistant shortened the buying journey by letting shoppers add items and complete checkout directly within the chat.

The Outcome

Checkout often completes in under a minute through the assistant

After launch, the brand saw clear business benefits, as shoppers find relevant products in seconds and move from discovery to purchase much quicker (checkout often completes in under a minute through the assistant).

300%

Faster Discovery

88%

Increased Engagement

36%

More Conversions

Get Started

Why Fashion & Accessories
Brands Need
ConversionBox?

ConversionBox AI Shopping Assistant converts intent into action by delivering tailored product matches, education, and bundles inside a single conversational flow.