Login
Industry: Ecommerce
Sector: Firearms & Accessories
Platform: WooCommerce
DooFinder to ConversionBox Migration Helped Health Supplement Brand Cut Costs 40%
30%
Higher AOV
25%
Lower Bounce Rates
50%
Faster Merchandising Launches
Background
CRO Efforts Weren’t Solving the Sales Problem
A US-based WooCommerce retailer specializing in firearm accessories and outdoor gear was struggling with sales despite multiple conversion rate optimization (CRO) initiatives. With a competitive market and a wide product catalog, they needed a seamless shopping experience to keep customers engaged.
The Challenge
When Search Fails to Capture Shopper Intent
Despite investing heavily in CRO, the brand wasn’t seeing a sales lift. The real issue? Site search. Customers increasingly use conversational queries like “best holster for summer hiking” but DooFinder’s keyword-based predictive search couldn’t capture intent. Shoppers often landed on irrelevant results or frustrating “No results” pages.
Key Issues
Unreliable Performance
Frequent bugs and a clunky interface that slowed down day-to-day marketing efforts.
Rising Costs
Multiple costly plans and add-ons that kept pushing expenses higher month over month.
Rigid Merchandising
Limited flexibility to spotlight high-margin products, bundles, or clearance stock.
Poor Product Discovery Control
Customers were left with a rigid, one-size-fits-all search experience.
The Solution
The Switch to ConversionBox: Seamless Migration + Smarter Merchandising
The retailer was drawn to ConversionBox for its modern, AI-powered approach that solved their most significant gaps. From intent-based search to flexible merchandising, the platform promised both smarter product discovery and higher profitability.
Migration was initially a concern since DooFinder was deeply integrated with their WooCommerce store. ConversionBox removed this roadblock by providing free migration support and complete product indexing, ensuring a smooth transition without disruptions.
Key Improvements with ConversionBox
AI-Powered, Intent-Based Search
Understood conversational queries like “best holster for summer hiking,” delivering relevant results instead of frustrating “No results” pages.
Dynamic Merchandising Controls
Gave the team complete control to promote high-margin items, bundles, and clearance stock, unlocking untapped sales opportunities.
Streamlined Marketing Workflow
An intuitive interface allowed campaigns to be launched 50% faster, cutting down bottlenecks in day-to-day operations.
One All-Inclusive Plan
Simplified pricing by including all features in a single plan, eliminating the complexity and cost creep of multiple subscriptions.
Result
30% boost in Average Order Value (AOV)
25% reduction in bounce rates
50% Faster Campaign Launches
ConversionBox didn’t just fix their search problem. It unlocked untapped sales opportunities. By combining smarter product discovery with flexible merchandising, the retailer improved customer experience, increased order values, and gained more control over how products are showcased.
Smarter Search. Higher Conversions on WooCommerce
From intent-based discovery to merchandising-driven sales, ConversionBox helps shoppers find the right products faster while giving your team more control. See how it works.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
