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Industry: D2C
Sector: Clothing & Apparel
Platform: BigCommerce
Workwear Brand Cuts Return Rate by 26% Using Humanized AI Assistance
33%
More Size-Accurate Purchases
26%
Less Returns
40%
Faster Product Discovery
The Challenge
FitForge’s Sizing Struggles: High Returns & Poor Product Discovery
FitForge, a leading D2C workwear brand, was battling a critical issue — high return rates due to incorrect size selections and a frustrating product discovery experience. With a wide range of rugged apparel and gear catering to varied professions, customers often struggled to pick the right fit, resulting in dissatisfaction, wasted logistics, and lost revenue.
Key Challenges FitForge Faced
High Return Rates
Shoppers frequently bought ill-fitting products due to size confusion and vague product descriptions.
Inconsistent Shopping Experience
A lack of personalized navigation led to customers abandoning the site before finding the right gear.
Slow Product Discovery
It took users too long to find items based on fit, usage type, or fabric durability—slowing down the buying journey.
No Size Personalization
There was no intelligent size recommendation system to guide customers based on body type, profession, or previous purchases.
The Solution
ConversionBox Humanized FitForge’s Shopping Journey with AI Precision
To combat these issues, FitForge partnered with ConversionBox to integrate an AI Shopping Assistant built for ecommerce optimization. This solution delivered personalized sizing guidance, intuitive product recommendations, and lightning-fast discovery—all explicitly tuned for workwear buyers.
Key Improvements with ConversionBox
Accurate Size Recommendations
AI analyzed shopper data and past behavior to suggest the perfect size, reducing misfits and guesswork.
Faster Product Discovery
Shoppers could filter by use case (e.g., construction, factory, warehouse) and quickly find what they needed—40% faster than before.
Reduced Return Rate
By guiding customers to the right product fit, returns dropped by 26%, saving on reverse logistics.
Humanized AI Chat Assistant
The shopping assistant helped shoppers select the right gear by answering sizing, fit, and usage questions in real time.
Improved Mobile Shopping
Mobile shoppers experienced a frictionless discovery flow, boosting conversions on smaller screens.
Result
33% More Size-Accurate Purchases
26% Reduction in Product Returns
40% Faster Product Discovery
After implementing ConversionBox, FitForge delivered a smarter, more confident shopping journey. Customers found the right products quickly, purchased with greater trust, and returned far fewer items—turning AI into their most valuable team member.
Boost Conversions. Slash Returns. Shop Smarter with ConversionBox
No more sizing guesswork or lost sales. ConversionBox’s AI Shopping Assistant helped FitForge cut returns by 26% and deliver 33% more accurate purchases—faster, smarter, and with real human-like guidance. Upgrade your store with personalized product discovery and intelligent sizing tools. Book your demo today—your customers (and returns team) will thank you.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
