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Industry: D2C
Sector: Health & Wellness
Platform: WooCommerce
Health Supplement Brand Cut Bounce Rate by 50% After Moving from Searchspring to ConversionBox
120%
Reduction in Bounce Rate from Search and Collection Pages
24%
Increase in Pages Viewed Per Session
29%
Increase in Product Discovery via Filters
The Challenge
Searchspring’s Shortcomings: Missed Conversions & High Bounce Rates
A leading D2C health supplement brand was grappling with a growing problem—too many shoppers were bouncing before buying. Using Searchspring, the brand tried to enhance on-site search and merchandising, but results were underwhelming. Search felt rigid, filters lacked context, and merchandising rules were hard to scale. For a brand offering tailored wellness solutions across different health needs and goals, the experience just wasn’t working.
Key Challenges Faced with Searchspring
High Bounce Rate on Search & Collection Pages
Visitors often abandoned sessions due to irrelevant results and slow product discovery.
Rigid Merchandising Rules
Searchspring’s rule-based merchandising was difficult to personalize, especially for health goals like “immunity,” “sleep,” or “gut health.”
Limited Contextual Search Understanding
Shoppers searching for wellness-specific terms (e.g., “plant-based vitamin for energy”) were shown generic results instead of intent-matched products.
Fragmented Filtering Experience
Filters weren’t smart enough to adapt based on user preferences, and key health concerns were not prioritized, making product discovery frustrating.
The Solution
ConversionBox Reimagined Search & Discovery with AI That Understands Wellness Shoppers
The brand switched to ConversionBox to power AI-enhanced on-site search, smart product filters, and intuitive merchandising built for how wellness shoppers think. With intelligent context detection and adaptive search results, users could now find exactly what they needed—faster, with fewer clicks, and more trust.
Key Improvements with ConversionBox
AI Site Search with Health-Focused Context
ConversionBox’s AI understood natural language, health goals, and ingredient intent, helping users find exactly what they were looking for, even with vague queries.
Smarter Product Filtering
Filters dynamically adapted to user behavior and prioritized relevant tags like “vegan,” “non-GMO,” “joint support,” or “women’s health”—turning cluttered collection pages into guided paths.
Visual Merchandising with Intelligence
Product placement was optimized based on popularity, reviews, and conversion trends, automatically adjusting to seasonal or trending health concerns without constant manual updates.
Bounce Rate Slashed
By providing more relevant results instantly, visitors stayed longer and explored more, leading to a dramatic drop in bounce rates.
Effortless WooCommerce Integration
Seamless sync with the existing WooCommerce setup made implementation quick and data-rich from day one.
Result
120% Reduction in Bounce Rate from Search and Collection Pages
24% Increase in Pages Viewed Per Session
29% Increase in Product Discovery via Filters
With ConversionBox, the brand transformed its onsite experience, helping shoppers find supplements tailored to their exact needs, goals, and preferences. What was once a static, generic experience became a personalized wellness journey powered by AI.
Optimize Discovery. Personalize Wellness. Convert More with ConversionBox
Your shoppers don’t want to scroll—they want solutions. ConversionBox helped this health supplement brand deliver 29% more product discoveries, cut bounce rates by over 100%, and get users deeper into their journey, faster.
Want results like these? Book your demo—your bounce rate is waiting.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
