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Industry: B2C
Sector: Beauty & Skincare
Platform: Shopify
Essance Skincare: 20% Higher Conversions with Enhanced Product Filters
20%
Increase in Conversion Rates
25%
Improvement in Product Discovery
15%
Decrease in Bounce Rate
The Challenge
Essance Skincare’s Navigation Struggles: Dwindling Sales & Weak Product Discovery
Due to Shopify’s default search, customers had difficulty exploring and filtering products effectively. This led to high bounce rates and missed sales for potential customers who came looking for products they couldn’t find and left with the same assumption. Without dynamic filtering and intelligent search, shoppers often left before finding what they came for.
Key challenges Lazy One faced
Inefficient Product Filter
Limited product filter options made it difficult for customers to refine their search by skin type, concern, ingredients, or type of cosmetics.
Poor Product Discovery
Customers struggled to find relevant products quickly, leading to decreased engagement.
High Bounce Rates
The site’s lack of an intuitive navigation experience caused users to leave without making a purchase.
Generic Search Results
No personalization or AI-driven recommendations meant every shopper saw the same result, reducing conversion opportunities
Mobile Navigation Issues
The default filtering experience was not optimized for mobile, leading to high abandonment rates.
The Solution
ConversionBox Transformed Essance Skincare with Enhanced Product Filters
To solve these challenges, Essance Skincare integrated ConversionBox’s advanced product filters, AI-driven search solutions, and an interactive skin quiz into its Shopify store. This upgrade helped customers effortlessly find tailored product recommendations, improving engagement and conversions.
Key Improvements with ConversionBox
AI Product Filters
Customers can now refine products based on skin type, concerns, and ingredients, leading to a highly personalized experience.
Smart Predictive Search
With typo tolerance, synonym recognition, and autocomplete suggestions, shoppers can find relevant products faster.
AI Skin Quiz for Personalized Recommendations
A guided skincare quiz helped customers identify their skin type and concerns, delivering tailored product suggestions for higher conversion rates.
Improved Product Discovery
AI-based recommendations suggested complementary and alternative products, increasing browsing time and purchases.
Optimized Mobile Experience
A seamless filtering and search interface across all devices reduced friction and improved conversions.
Personalized Search Results
Intelligent ranking prioritized bestsellers, trending items, and relevant promotions for each shopper.
By implementing ConversionBox and the AI-powered skin quiz, Essance Skincare enhanced product discovery, reduced bounce rates, and significantly improved customer engagement and conversions.
Result
20% Increase in Conversion Rates
25% Enhanced Product Discovery
15% Decrease in Bounce Rate
After integrating ConversionBox and the interactive skin quiz, Essance Skincare delivered a more intuitive and personalized shopping experience. Customers could now easily discover the best skincare products for their needs, resulting in higher engagement, increased sales, and improved customer satisfaction.
Enhance Your Shopify Store with ConversionBox
Maximize your Shopify conversions with ConversionBox. Our AI-driven search, refined filtering, and interactive guided selling, like quizzes, provide a powerful boost. Discover the efficiency of our seamless integration by scheduling a demo.
Built by eCommerce experts with 15 years of industry experience, ConversionBox is a suite of conversion optimization tools designed to enhance customer interactions—from product discovery to checkout.
