Case Study

ConversionBox x EarthBox: Boosting
Engagement and Sales with PDP AI Assistant

Industry: Retail and D2C
Section: Home & Garden
Platform: BigCommerce
Outcome Metrics

Transformative Results

35%

Faster product discovery

25%

Increase in online sales

40%

Reduction in support queries

The Challenge

The Challenge in the Gardening Industry

Shoppers of container gardening systems and home-garden products want precise information before making a purchase. They need clear specifications, usage instructions, plant compatibility information, and care guidance before making a purchasing decision.

Across the industry, businesses face these problems:

1

Complex Product Features and Usage Instructions

2

Long Decision Cycles With Shopper Drop-Off

3

Heavy Reliance on Customer Support

4

Hard-to-Find Product Documentation

Industry Context

About EarthBox

EarthBox designs and sells innovative container gardening systems that help both hobbyists and professional gardeners grow plants efficiently. Their products require clear explanation of specifications, usage instructions, and compatibility with various plants and environments.

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Chef with fresh bread
The Failures

Unanswered Product Questions Frustrated Shoppers

Without instant guidance, customers struggled to understand product specifications, compatibility, and usage. This created friction in the buying journey from product discovery to purchase.

01

Specs & Usage Confusion

Customers often had questions about product specifications and usage, which slowed down purchase decisions.

02

High Support Load

Support teams were overwhelmed with repetitive queries, which impacted response times and customer satisfaction.

03

Hard-to-Find Details

Important product details were buried or hard to find on traditional product pages.

04

Rising Market Competition

Increasing competition in the gardening and home-garden space made it harder to stand out.

The Solution

Product Pages That Sell Themselves with an
AI Assistant

EarthBox implemented the ConversionBox AI Product Page Assistant to solve these challenges. Embedded directly on product pages, the assistant delivers instant answers, clarifies product features, reduces support workload by handling routine queries, and strengthens competitive edge with a modern, interactive shopping experience.

1

Catalog-Driven Syncing

The assistant was connected to the EarthBox product catalog, syncing specifications, variants, and imagery.

2

Real-Time AI Answers

Using AI-powered natural language understanding, the assistant interpreted customer questions and provided accurate, context-specific answers in real-time.

3

Instant Usage Guidance

Customers could ask about plant compatibility, container dimensions, soil requirements, and care tips, and receive immediate, actionable responses.

4

Continuous Optimization Loop

Engagement metrics were monitored, and the assistant was continuously optimized for top-performing queries.

The Outcome

The assistant became the go-to source for
accurate product information

35%

Faster product discovery

25%

Increase in online sales

40%

Reduction in support queries

Once live, the assistant became the go-to source for accurate product information. It pulled from specs, manuals, compatibility notes, and guides, delivering clear answers in seconds. Shoppers remained engaged, made quicker decisions, and completed purchases with confidence.

Get Started

Turn Product Pages into Sales Reps
with ConversionBox AI Assistant

ConversionBox AI assistant changes the way your customers find answers, engage more deeply, and make purchases with confidence.