"Excellent Price and Service Compared to Competition." Paul Cowans, Owner, Cowans Office Supplies
For artisanal jewelry and luxury accessory brands, product discovery is an emotional and exploratory journey. Customers rarely search for SKUs; instead, they shop by style, occasion, gemstone, or sentiment. Default ecommerce search is rarely designed for this type of browsing, creating friction and lost opportunities.
Across the industry, jewelry shoppers often encounter these issues:
No inspiration-led discovery
First-time visitors lack direction
Perfect pairings remain hidden
Limited personalization
Amy Delson Jewelry is an artisan jewelry brand known for handcrafted gemstone pieces, personalized gifts, and sustainably made designs. Their catalog includes necklaces, earrings, bracelets, cuffs, and gemstone pieces across dozens of styles, colorways, and metals.
Unlike commodity products, jewelry shopping is an emotional and exploratory journey. Shoppers don’t search for SKUs. They browse by style, occasion, meaning, or gemstone preference. Their catalog includes necklaces, earrings, bracelets, cuffs, and gemstone pieces across dozens of styles, colorways, and metals.
Jewelry buyers often want guidance based on mood, purpose, and meaning. But the site offered no curated pathways for these.
New visitors didn’t know whether to explore “gifts”, “birthstone jewelry”, “silver pieces”, or “statement designs”. Many left early because the path to the right style wasn’t obvious.
Matching sets, gemstone combinations, and complementary pieces weren’t displayed together, limiting shoppers’ opportunities to build a look or purchase bundles.
Returning shoppers couldn’t easily find items similar to what they previously viewed or purchased, essential for gift buyers who revisit during holidays.
Amy Delson Jewelry implemented ConversionBox across search, merchandising, filters, collections, and bundles — tailored explicitly to jewelry shopping behavior.
AI interprets shopper intent, from “dainty gold necklace” to “gemstone earrings for gifts,” helping first-time visitors find relevant items quickly.
Metal type, gemstone, style, meaning, and gifting-friendly price filters make narrowing choices effortless, increasing browsing depth and engagement.
Curated starting points like “Birthstone Favorites” or “Gifts Under $150” provide clear pathways and boost session activity.
Matching pieces, curated bundles, and complete-the-look sets encourage cross-sells and increase average order value naturally.
Returning visitors see recently viewed pieces, style-matched items, and gemstone recommendations, improving loyalty and repeat-order behavior.
ConversionBox surfaced subtle differences, sizing notes, and meaning-based cues at the right moment, reducing hesitation and guiding visitors toward faster, more confident selections.
Amy Delson Jewelry experienced stronger customer satisfaction, a higher average order value for curated bundles, and improved visibility for artisanal, high-margin designs.
Reduction in bounce rate
Increase in views per session & filter usage
Higher conversion from first-time visitors
ConversionBox turns your store into a style-driven product discovery engine, built for how real shoppers explore, browse, and select jewelry.
