Health Supplement Store Simplifies Choices, Sees 28% More Conversions

28%

Higher Conversions

30%

Reduced Bounce Rates

42%

Reduced Product Related Queries

The Challenge

NutraCore’s Confusing Catalog: Lost Shoppers & Overwhelmed Support

NutraCore’s Confusing Catalog: Lost Shoppers & Overwhelmed Support NutraCore, a fast-growing health supplement Shopify store, faced a major roadblock: shoppers were overwhelmed by the sheer number of product options. With similar-looking supplements, overlapping health benefits, and minimal guidance on what to choose, customers found it challenging to make informed purchase decisions. This led to high bounce rates, low conversions, and an influx of repetitive product-related queries for the support team.

Key Challenges NutraCore faced:

Paralysis of Choice

Shoppers often abandoned sessions without purchasing due to confusion between similar supplements.

High Bounce Rates

Frustrated users left the site without exploring products, affecting engagement and revenue.

Overloaded Support Team

30% of support queries were related to product recommendations and suitability.

Low Conversion Rates

Without personalized assistance, hesitant shoppers failed to convert into customers.

The Solution

ConversionBox’s AI Shopping Assistant Guided Shoppers, Boosted Confidence

NutraCore turned to ConversionBox’s Shopify AI tool—an AI Shopping Assistant—to simplify the shopping experience. The tool provided guided selling for supplements, personalized supplement recommendations, and interactive Q&A, helping users quickly identify products that matched their unique health goals and concerns. The AI assistant acted like a virtual health advisor, dramatically improving customer experience and support efficiency.

Key Improvements with ConversionBox:

Guided Product Discovery

The AI assistant asked shoppers a few quick questions to recommend the most suitable supplements.

Reduced Support Load

Instant answers to common queries cut down 42% of product-related customer support tickets.

Confidence-Boosting Shopping

Shoppers trusted the AI-guided suggestions, which eliminated confusion and improved conversions with AI.

Engaging, Conversational UX

A human-like, chat-based interface turned static browsing into interactive engagement.

Mobile-First Optimization

The AI assistant was fully optimized for mobile, ensuring seamless discovery on all devices.

Smarter Decision-Making

Customers were empowered to buy based on benefits, usage, and health conditions, without needing to decode complex labels.

Result

28% Higher Conversions

30% Reduced Bounce Rates

42% Reduced Product-Related Queries

After deploying ConversionBox’s AI Shopping Assistant, NutraCore saw shoppers engage longer, convert faster, and contact support less. The AI-powered guidance turned decision fatigue into confident purchases—streamlining the customer journey and driving real business results.

Boost Shopify Sales with ConversionBox’s Smarter Shopping Experiences

ConversionBox’s AI Shopping Assistant simplifies choices, reduces support queries for eCommerce, and drives higher conversions for health and wellness brands. Ready to see the impact?