SHSMD Connections is the American Hospital Association’s annual conference for health care strategy. Marketing, communications, planning and growth leaders from hospitals and health systems meet for three days of learning and networking.
Patients are increasingly turning to AI to understand symptoms, compare care options, find providers, and decide where to go next. For healthcare marketers, the priority is ensuring their organization is visible, cited, and recommended in those AI-driven decisions.
Patient question
Who gets cited today
Karthik leads AI architecture and system design at ConversionBox. He builds scalable, intelligent systems for discovery, personalization, and search relevance, and brings that technical view to how AI engines find, interpret, and recommend healthcare organizations.
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Shawn works with marketing teams to turn AI visibility data into growth opportunities. He focuses on uncovering citation gaps, competitive visibility, high-intent discovery journeys, and the actions that help brands earn stronger presence across AI-generated answers.
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