"Excellent Price and Service Compared to Competition." Paul Cowans, Owner, Cowans Office Supplies
Are You Currently Facing These Challenges?
Here Are the Four Top Reasons
Reason 1: Shoppers Are Undecided
Up to 97% of visitors aren’t ready to buy on their first visit. If the search is slow or frustrating, these undecided shoppers are more likely to abandon and turn to a competitor.
Reason 2: Search in Natural Language
Many shoppers describe what they’re looking for in everyday terms, not the technical language or categories retailers use. This disconnect leads to poor search results and frustration.
Reason 3: Keyword Mismatch
Traditional keyword-based search engines depend on perfect matches with product metadata. If there’s a mismatch or incomplete tagging, relevant products remain hidden.
Reason 4: Relevance vs. Intent Gap
Search results may be technically relevant but still miss the mark. If they don’t align with what the shopper actually wants—be it look, feel, or function—conversion suffers.
What We Evaluate in Your Product Discovery Experience
Our Product Discovery Audit pinpoints exactly where your experience is falling short so that you can take action fast.
Site Search Accuracy & Relevance
- Popular & long-tail query handling
- Typo and synonym recognition
- Attribute-based search support
- Zero-result recovery
- Ranking optimized for CTR and conversions
Filter Usability & Category Structure
- Intuitive, contextual filters
- Desktop & mobile compatibility
- Logical category taxonomy
- Multi-select filters & sliders
- Smooth filtering experience
Navigation Flow & UX Hurdles
- Easy product exploration & backtracking
- Clear browsing paths
- No dead ends or clutter
- Smooth transition to product detail
Mobile Optimization & Page Speed
- Responsive, thumb-friendly UX
- Frictionless filters, sorting, add-to-cart
- Fast loading under real-world conditions
- No performance blockers (images, scripts, layout shifts)
Conversion Opportunities Across PDP & PLP
- Scannable product cards (images, pricing, CTAs)
- Trust-building Product Display Page (PDF) elements (delivery, reviews, returns)
- Effective upsell & cross-sell placement
- Conversion-focused messaging & layout
Who Should Get This Audit
This isn’t for everyone. But if the following sounds like your business, this audit could unlock serious growth potential.
- You have 500+ products
- You generate $5M+ in annual revenue
- You’re seeing traffic, but not enough conversions
- You’ve recently scaled your product offering
- You rely on paid traffic to drive sales
- Your site feels clunky, slow, or outdated
Here’s a snapshot of what your personalized audit will look like
Audit Summary Dashboard
A clear scorecard of how your product discovery performs across key areas—search, filters, UX, speed, and mobile.
Issue-by-Issue Breakdown
We’ll flag the most critical friction points with supporting screenshots, examples, and explanations of the impact on conversions.
Priority Fixes with ROI Potential
Get a prioritized list of high-impact recommendations—so you know exactly where to focus for the fastest wins.
Common Improvements from Product Discovery Optimization
15–25%
Increase in Search-to-cart Rate
10–30%
Lift in Overall Conversion Rate
15–35%
Lower Bounce Rate
Real Results from Brands Like Yours
Improving our filters and categories led to a 25% drop in bounce rates within days.
Lena Torres
Head of eCommerce, Vesta Apparel
The audit revealed critical UX issues we didn’t even know existed. Our conversion rate jumped 18% after implementing the fixes.
Marcus Chen
VP of Digital, TechGear Solutions
Search optimization alone increased our add-to-cart rate by 30%. This audit paid for itself in the first week.
Sarah Mitchell
Director of Marketing, HomeStyle Decor
Brands That Trust ConversionBox
Industries We Work With
eCommerce & DTC
Retail & Marketplaces
Healthcare & Wellness
Automotive & Parts
